Meguiar’s MotorEx Melbourne Sets New Benchmark

In Industry by fullboost

Beautiful cars, heavy horsepower, smoking tyres and the best of the automotive aftermarket combined for a record breaking, unforgettable weekend of motoring passion at Meguiar’s MotorEx 18.

A new record of 29,665 attendees descended on the Melbourne Showgrounds over the course of a beautiful autumn weekend, adding to the new record total of 708 cars that officially took part in the huge two day automotive festival. The combined value of the vehicle collection on site was worth well in excess of a staggering $50 million.

Everywhere you looked there was something to see and do across the huge 40,000sqm of showground space.

“It was an awesome weekend at Meguiar’s MotorEx. Our one aim was to create a real festival vibe and we did it! We invested heavily in a number of cool new elements to bring noise and action to what is an amazing showcase of the best custom cars and automotive businesses in Australia,” said Andy Lopez, Meguiar’s MotorEx owner.

The highest accolade on offer at Meguiar’s MotorEx is the Superstars Grand Master, Australia’s most prestigious super-elite award. Over 20 top shelf custom vehicles pre-qualified to be in the running for Grand Master.

The judges had their work cut out to select the best of the best, and the Super Six finalists were Grahame Barker in the Holden FX ute, David Xuereb in a Ford Cortina, Tony Wilson in a Ford Hot Rod, Tony Aqualina in the Slamback, Peter Olver in an EH Holden sedan and Nathan Walters in a Holden Torana hatchback.

From this elite group, the winner of the 2018 Superstars Grand Master proudly went to Grahame Barker in his immaculate silver 1951 FX Holden ute.

“This car has been a 20 year build, so to now be awarded Grand Master makes me unbelievably excited. The car is the pride and joy of the whole family so we are very proud,” said Grahame.

Meguiar’s MotorEx also made a huge push to bring the street driven community back to the event with Rare Spares Real Street, proudly supported by Custom Plates. Managed by the team from Alfa Motorsport Fibreglass, more than 400 entries filled the boulevard and main arena, and with DJs, bands and a drive up car presentation stage, the Real Street movement brought a new sense of life to MotorEx.

A central feature of Meguiar’s MotorEx is the House of Kolor Inauguration in the Street Elite Hall where the best of the country’s street registered vehicles show off in one jaw dropping pavilion. In front of massive crowds and media at noon on Saturday, these cars, a bike and even a jet-ski were unveiled, giving the public the very first look at these incredible machines.

Overhaulin’ TV star and legendary car designer Chip Foose made his presence felt all weekend thanks to 3M, conducting live drawing sessions, signing autographs and taking part in interviews, much to the delight of the huge number of passionate fans that wanted to get close to one of their idols.

The Herrod Performance Garage had over 100 of the best Australian automotive aftermarket exhibitors, showcasing an array of amazing products, tools, parts and services. The packed hallways proved the love of car modification in this country is alive and well. Herrod Performance also featured the public debut of the new 2018 Ford Mustang, which remains Australia’s most popular sports car.

Meguiar’s MotorEx was also proud to host a group of U.S trade exhibitors direct from SEMA, the first time SEMA traders have exhibited at a public non-trade event. Overwhelmingly, the experience for SEMA was a resounding success, the Americans impressed by the size and scope of Meguiar’s MotorEx.

This year’s show added star power, with a host of celebrities bringing their personal cars to display in the Hall of Fame. AFL legend Barry Hall brought along his collection of five amazing cars and was actively involved in interviews, meet and greets and even a drawing competition with Chip Foose. Other celebrity vehicles on display belonged to Sam Newman, NRL legend Corey Parker, the Rocca brothers, John Wood and Andrew Daddo. Allan Moffat even had his new Ford Mustang on display. At various times throughout the weekend these big names were seen exploring the show and enjoying their shared passion.

Over at the Injectors Online Drift World, the Drift Cadet team joined a collection of top pro drifters including Beau ‘The Show’ Yates, Jake Jones, Matt Russell, John Dreyer, Nigel Petrie and James Ioannidis for some exciting drift shows. These high horsepower machines and their drivers wowed the crowds who flocked to see the fastest growing motorsport in the world up close and personal.

Isuzu Team D-Max thrilled spectators all weekend with free rides in their 4WD’s over the Iron Summit, the steepest 4WD ramp in the world, plus an eye opening ride with a precision driver on two wheels.

Taking to the air for number of shows during the weekend was the Showtime Freestyle motocross team, conducting death defying leaps off a custom ramp in the middle of Real Street.

VCM Performance brought a Mainline hub dyno to run all weekend under the ‘Pie in the Sky’, as high powered beasts revved to the redline on the rollers to measure exactly how much horsepower they were putting out. The team from MPW worked closely with VCM to deliver a continuous stream of cars all weekend, with numbers exceeding 1000 on a regular basis.

The Flying Spanners competition showcased the future of the automotive industry with teams from the Kangan Institute, Chisolm Institute of Tafe and The Canberra Institute of Technology (C.I.T), all competing to be the fastest team to tear down an engine. Though closely matched, the C.I.T team took the crown in this fantastic initiative.

Meguiar’s MotorEx Melbourne proved one for the record books and already has us looking forward to heading back to Sydney, for Meguiar’s MotorEx 19.