campergroup
03-11-10, 10:08 PM
Sabine Schmitz – “The Queen of the Ring”
Nearly ten years ago, BMW films made history in the automotive world by moving away from “classic advertising” to a more engaging medium: videos.
A form of branded content, all eight films featured popular filmmakers from across the globe, starred Clive Owen as the “Driver”, and highlighted the performance aspects of various BMW automobiles.
In a new initiative to engage the BMW fans and owners, the Munich-based automaker kicks-off a new project: BMW Unscripted.
http://www.bmwblog.com/2010/10/30/bmw-unscripted-sabine-schmitz-the-queen-of-the-ring/
http://www.bmwblog.com/wp-content/uploads/sabine-schmitz.JPG
These are the clips from The Hire series from 2001-02..some great shorts here;
http://www.bmwblog.com/2009/08/25/video-collection-bmw-films-the-hire/
http://www.bmwblog.com/wp-content/uploads/bmw-hire.jpg
Nearly ten years ago, BMW films made history in the automotive world by moving away from “classic advertising” to a more engaging medium: videos.
A form of branded content, all eight films featured popular filmmakers from across the globe, starred Clive Owen as the “Driver”, and highlighted the performance aspects of various BMW automobiles.
In a new initiative to engage the BMW fans and owners, the Munich-based automaker kicks-off a new project: BMW Unscripted.
http://www.bmwblog.com/2010/10/30/bmw-unscripted-sabine-schmitz-the-queen-of-the-ring/
http://www.bmwblog.com/wp-content/uploads/sabine-schmitz.JPG
These are the clips from The Hire series from 2001-02..some great shorts here;
http://www.bmwblog.com/2009/08/25/video-collection-bmw-films-the-hire/
http://www.bmwblog.com/wp-content/uploads/bmw-hire.jpg