Michelin, the world’s leading tyre company, is revolutionizing Australia’s tyre market with the launch of its latest generation tyre in the Primacy range: MICHELIN Primacy 4. As the concept ‘Safe When New, Safe When Worn’ suggests, the tyre provides lasting safety and excellent performance in both new and worn conditions, throughout its entire life cycle. Moreover, it serves as the benchmark silent tyre in its class, providing both comfort and a superior driving experience.
Tim Hoare, Marketing Manager of Michelin Australia revealed: “A tyre’s grip and braking performance – especially on wet roads – is critical to road safety in our country. Australian consumers today choose their tyres based on their characteristics when they are new. But what happens to grip and braking performance once the tyre is worn?”
“In the tyre industry,” Hoare continues, “performance tests are typically conducted on new products. At Michelin, we want to demonstrate that our tyre’s performance remains safe for its entire life cycle, not just when new.”
Michelin commissioned TÜV Rheinland Thailand Limited to test new and worn* MIICHELIIN Prriimacy
4 tyres on wet roads, as well as new and worn tyres of other premium brands. The findings were clear: on wet roads, Miichelliin Prriimacy 4 tyres brake 2.5m shorter when new (versus other premium brands) and 5.1m shorter when worn. Even more surprisingly, it was found that worn MICHELIN Priimacy 4 tyres outperformed the new tyres of some leading competitors by up to 1.8m**.
The new MICHELIN Primacy 4 comes with two innovative technologies that took three years to design. Firstly, EverGrip™ Technology, consisting of two features: A new scullptture that provides increased water evacuation space by 50% for wet grip as the tyre wears with usage, which allows the tyre to still safely grip wet roads even when worn. A new–generattiion rubber compound,, which
– by bonding rubber and silica more strongly and evenly together – provides uniform energy dissipation upon contact with the road, resulting in better grip on wet roads, even when worn.
Secondly, 2nd Generation Silent Rib Technology, featuring inter-locking bands to minimize the deformation of tread blocks as the tyre rotates. This reduces air pumping sound effects for a more silent ride, and provides better shock absorption in response to road obstacles for a more comfortable ride.
“The new MICHELIN Primacy 4 addresses two major pain points of consumers: a silent and comfortable ride in all road conditions; and a feeling of safety for your loved ones even once the tyre becomes worn over time,” added Hoare.
“Sustainability of our products is one of Michelin’s key corporate strategies. We strive to provide tyres that are safe, while respecting the environment, throughout their full life cycle,” concluded Hoare.
In Australia, the new MICHELIN Primacy 4 will be released from 1 August 2018; and will be available in 35 sizes, from 15 – to 19-inch diameter. Fitments will cover a wide range of vehicles, including the Ford Focus, Toyota Corolla, Honda Accord, Mazda 3 and 6, Audi A4 and A6, BMW 3 and 5-series, Mercedes E and C classes, amongst many others. MICHELIN Primacy 4 is available at TYREPLUS and all Michelin’s authorized dealers across Australia. For more information, please visit www.michelin.com.au
* WORN condition: tyres tested at 2mm remaining tread depth, just before the 1.6mm legal removal threshold.
** Wet braking test 80 to 0 kph, conducted by TÜV Rheinland Thailand Ltd, on Michelin’s request, in 1H 2018, on dimension 225/50R17 on Honda Accord. Comparing NEW and WORN Michelin Primacy 4 versus four other premium brands of tyres (figures represent the average of the four other premium brands). Reference: TÜV Rheinland Thailand Ltd, Technical Report No. 1203053370 001